Marketing & Advertising Are Not One Way Anymore

“People are tired of being talked at; they want to be talked with. The news is no longer about a few people telling everyone else what happened — it’s about everyone telling everyone what’s happening right now.”  - Arianna Huffington, founder The Huffington Post, the world's first blog newspaper.

It's the same for most products and services today

The Huffington Post

The Huffington Post is the world's first fully online newspaper.  It is a classic example of the 'sharing idea' in marketing today. The founder, Arianna Huffington, got a number of popular bloggers to contribute on a wide range of subjects. Her quote below sums up the idea.

 “People are tired of being talked at; they want to be talked with. The news is no longer about a few people telling everyone else what happened — it’s about everyone telling everyone what’s happening right now.” - Arianna Huffington

[From Seagull's Weekly Office Presentations of Cool Ideas/New-Media Ideas/Social Media Ideas/Business Ideas.]