Arianna Huffington on Trends Today

" The third trend is the shift from searching for information to searching for meaning. People are using technology to connect with others not just around similar passions and interests, but around the causes that most resonate with them. And the shift isn't confined to individuals. More and more, brands are identifying with a cause, and making that identification a central part of their ethos." - 18 October 2012.

Arianna Huffington started the world's first online newspaper, so naturally I am keen to tell you about another relevant, and very recent, piece of news:

The 80-year-old news magazine will see its last hard copy in December this year. It then goes online.

Changes in the magazine will take place, which reminds me of what an evolution scientist once said: Those who survive will not be the most intelligent, but the most adaptable.

Marketing & Advertising Are Not One Way Anymore

“People are tired of being talked at; they want to be talked with. The news is no longer about a few people telling everyone else what happened — it’s about everyone telling everyone what’s happening right now.”  - Arianna Huffington, founder The Huffington Post, the world's first blog newspaper.

It's the same for most products and services today

The Huffington Post

The Huffington Post is the world's first fully online newspaper.  It is a classic example of the 'sharing idea' in marketing today. The founder, Arianna Huffington, got a number of popular bloggers to contribute on a wide range of subjects. Her quote below sums up the idea.

 “People are tired of being talked at; they want to be talked with. The news is no longer about a few people telling everyone else what happened — it’s about everyone telling everyone what’s happening right now.” - Arianna Huffington

[From Seagull's Weekly Office Presentations of Cool Ideas/New-Media Ideas/Social Media Ideas/Business Ideas.]