Thursday, October 25, 2012

At the heart of an idea is not creativity, but courage



As the story has it, the client didn’t agree with this idea, so the agency folk produced it themselves, using their own models [the girl is the art director’s girlfriend] and film makers who loved the idea; and hosted it on Youtube. It went viral. Then the client ran it on TV.


 Odd, at the heart of an idea is not creative thinking, but courage.

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