5 exotic destinations you must see before you die

At the heart of an idea is not creativity, but courage

As the story has it, the client didn’t agree with this idea, so the agency folk produced it themselves, using their own models [the girl is the art director’s girlfriend] and film makers who loved the idea; and hosted it on Youtube. It went viral. Then the client ran it on TV.

 Odd, at the heart of an idea is not creative thinking, but courage.

Why aren't more business leaders online?

An article by Richard Branson quoting a study: Within five years Social Media will be the number two way to engage with customers (after face-to-face personal interaction).

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Sometimes, we defy logic

If you can invest in a good education,
by what logic can't you invest in good health? 

Follow us on Twitter as well for health concerns and updates.  

Facebook 'Likes'

Facebook Likes don't necessarily mean customers like you.

How to take a company to task and entertain people.

Marketing is no longer a one-way street. If you give customers a bad experience, do so at your own risk. Today they have free media to spin information and if they are innovative, like this one, marketers may dearly regret their arrogance.

This customer not only got the company concerned to step down from its haughty position, he also provided huge entertainment to Youtube viewers, which sent his message viralling. 

[From Seagull's Weekly Ideas Presentations, this one from sections of The Network Is The Customer, David Rogers]

Arianna Huffington on Trends Today

" The third trend is the shift from searching for information to searching for meaning. People are using technology to connect with others not just around similar passions and interests, but around the causes that most resonate with them. And the shift isn't confined to individuals. More and more, brands are identifying with a cause, and making that identification a central part of their ethos." - 18 October 2012.

Arianna Huffington started the world's first online newspaper, so naturally I am keen to tell you about another relevant, and very recent, piece of news:

The 80-year-old news magazine will see its last hard copy in December this year. It then goes online.

Changes in the magazine will take place, which reminds me of what an evolution scientist once said: Those who survive will not be the most intelligent, but the most adaptable.

Healthberries - Health Monitoring Services

Seagull helped Healthberries position it's services as a "Health Monitoring Service", which is unique in India. Health concerns are no longer a problem with only the middle aged and the elderly.

Livelong
Healthberries has a unique medical service, Health Monitoring Service. It's quite like a maintenance Check for your vehicle. Another example - if you can check your computer for virus, why not your body? Various tests are periodically carried out and your health and progress monitored.

The youth tend to confuse good health and disease-free conditions with fitness and workouts. The world is learning that that is no longer the case. Healthberries will spread messages like these:

 

 

Health Monitoring is for people to take control of their health, instead of leaving it to fate. It for those who wish to be proactive. This is a Seagull Wings4Profit Initiative.  Do visit this site for details of the services.

Red Bull Stratos - Space Jump [Full Video] HD

A free-fall for 4 minutes, 22 seconds, Felix Baumgartner made it to earth in 10 minutes. The mission was aptly called, Mission To The Edge of Space. Wonder what next from Red Bull?

Pay By Tweets

World's first "tweet" shop opened last month in London. Yes, you pay by tweets.

Mission To The Edge Of Space

Depending on when you read this, you may be hours, minutes or seconds away from watching real history being made. A man jumping from the edge of space, a man crossing the speed of sound in free fall and a man defying science, known human limits and some might say, logic all in one go. After 7 years of planning, 5 years of testing and months of patient and grueling training, we present Red Bull Stratos: The mission from the edge of space, a height of 120,000 feet.

 

[From Seagull's Weekly Office Presentations of Cool Ideas/New-Media Ideas/Social Media Ideas/Business Ideas.]

Geting Half TV Channel

What's worse than not 
getting a TV Channel you like?

Getting half of it.

TV viewers looking for shows to watch see the premium channels they are not subscribed to as a black screen with a 'Channel Not Available' message.

Now the only thing more infuriating than not knowing a story is knowing only half the story. 

HBO replaced the standard black screen message with the actual broadcast, but only displayed content on the left-hand side of the screen. The right-hand side carried subscription information such as the number to call and the website to go to in order to buy the HBO premium package.

Subscriptions to HBO Premium Package increased by 47% compared to the previous year before, and from an average of 2% to 8% response.

Gold awarded in the Direct Category  and Bronze in Media at Cannes 2012.
  
[From Seagull's Weekly Office Presentations of Cool Ideas/New-Media Ideas/Social Media Ideas/Business Ideas.]

When people have fun with your brand

People having fun with your brand is the most enviable advertising.
Watch how they engage with a new Cinnabon brand.

[From Seagull's Weekly Office Presentations of Cool Ideas/New-Media Ideas/Social Media Ideas/Business Ideas.]

Scotch Brite Unusual Trial

"Ideas sell, because people buy ideas," is an old advertising axiom. Never has it been more relevant than in the changed world of today. Watch this idea from Contagious Magazine.

[From Seagull's Weekly Office Presentations of Cool Ideas/New-Media Ideas/Social Media Ideas/Business Ideas.]

The Mewar Wedding Offer

Another neat ad from Seagull on the weekend gone by, anticipating the wedding season from October to January.