How to take a company to task and entertain people.

Marketing is no longer a one-way street. If you give customers a bad experience, do so at your own risk. Today they have free media to spin information and if they are innovative, like this one, marketers may dearly regret their arrogance.

This customer not only got the company concerned to step down from its haughty position, he also provided huge entertainment to Youtube viewers, which sent his message viralling. 

[From Seagull's Weekly Ideas Presentations, this one from sections of The Network Is The Customer, David Rogers]

Geting Half TV Channel

What's worse than not 
getting a TV Channel you like?

Getting half of it.

TV viewers looking for shows to watch see the premium channels they are not subscribed to as a black screen with a 'Channel Not Available' message.

Now the only thing more infuriating than not knowing a story is knowing only half the story. 

HBO replaced the standard black screen message with the actual broadcast, but only displayed content on the left-hand side of the screen. The right-hand side carried subscription information such as the number to call and the website to go to in order to buy the HBO premium package.

Subscriptions to HBO Premium Package increased by 47% compared to the previous year before, and from an average of 2% to 8% response.

Gold awarded in the Direct Category  and Bronze in Media at Cannes 2012.
  
[From Seagull's Weekly Office Presentations of Cool Ideas/New-Media Ideas/Social Media Ideas/Business Ideas.]

Scotch Brite Unusual Trial

"Ideas sell, because people buy ideas," is an old advertising axiom. Never has it been more relevant than in the changed world of today. Watch this idea from Contagious Magazine.

[From Seagull's Weekly Office Presentations of Cool Ideas/New-Media Ideas/Social Media Ideas/Business Ideas.]

Puma - Promotion using the brand idea

Puma is associated with Speed.
Watch how they bring out the brand idea even in a promotion.