Wednesday, May 16, 2012

God's Water

Sonam Srivastava

How do you package tender coconut water?
Seagull found out that only transparent glass would be acceptable to consumers of this popular health drink. No tetrapack, no tin, no plastic, no PET. Glass would be next best to drinking coconut water from nature's green, coir bowl, with a straw.

Find a brand name for coconut water?

Tough brief. "God's Water", a little short of god genius, was decided upon as it instantly signified a pure natural drink. Anyone will order God's Water without thinking. No additives, too, if consumers are going to buy it.

So straight from the wind-and-sea-swept coasts of Kerala and packaged in a glass bottle, God's Water is all the goodness of coconut water in a convenient bottle, which you can even store in a fridge for up to 12 days.

Early morning, spring out of bed and uncap a bottle of God's Water.
Packaged and marketed by VSA Foods & Beverages, a company with a lineage of selling natural beverages using innovative and path-breaking technologies.

About the Author: Travel is useful qualification for Advertising and Sonam, from Almora in Uttarakhand, has already seen, and lived in, several parts of India.

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