Geting Half TV Channel

What's worse than not 
getting a TV Channel you like?

Getting half of it.

TV viewers looking for shows to watch see the premium channels they are not subscribed to as a black screen with a 'Channel Not Available' message.

Now the only thing more infuriating than not knowing a story is knowing only half the story. 

HBO replaced the standard black screen message with the actual broadcast, but only displayed content on the left-hand side of the screen. The right-hand side carried subscription information such as the number to call and the website to go to in order to buy the HBO premium package.

Subscriptions to HBO Premium Package increased by 47% compared to the previous year before, and from an average of 2% to 8% response.

Gold awarded in the Direct Category  and Bronze in Media at Cannes 2012.
  
[From Seagull's Weekly Office Presentations of Cool Ideas/New-Media Ideas/Social Media Ideas/Business Ideas.]