" The third trend is the shift from searching for information to searching
for meaning. People are using technology to connect with others not
just around similar passions and interests, but around the causes that
most resonate with them. And the shift isn't confined to individuals.
More and more, brands are identifying with a cause, and making that
identification a central part of their ethos." - 18 October
2012.
Arianna Huffington started the world's first online newspaper, so naturally I am keen to tell you about another relevant, and very recent, piece of news:
The 80-year-old news magazine will see its last hard copy in December this year. It then goes online.
Changes in the magazine will take place, which reminds me of what an evolution scientist once said: Those who survive will not be the most intelligent, but the most adaptable.
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