Seagull Team
Here is a three stage process to co-create brands with customers.
It is Seagull’s unique brand planning tool, specially developed for marketers who wish to structure their brands and package them in a way that makes them attractive to clients and stand out amidst competition.
Wings for Profit is based on a simple marketing truth—products have rationales, but brands are built around emotions.
Wings for Profit is a three stage process: Brand Challenge, Brand Wings and Brand Flight Map.
The Brand Challenge helps to :
• Get a competition overview
• Identify key emotional drivers of the TA (Target Audience)
• Define profit opportunities
• Identify the TA’s current beliefs/ behaviour
Read more here:
Here is a three stage process to co-create brands with customers.
It is Seagull’s unique brand planning tool, specially developed for marketers who wish to structure their brands and package them in a way that makes them attractive to clients and stand out amidst competition.
Wings for Profit is based on a simple marketing truth—products have rationales, but brands are built around emotions.
Wings for Profit is a three stage process: Brand Challenge, Brand Wings and Brand Flight Map.
The Brand Challenge helps to :
• Get a competition overview
• Identify key emotional drivers of the TA (Target Audience)
• Define profit opportunities
• Identify the TA’s current beliefs/ behaviour
Read more here:
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