how do you communicate that the new mercedes benz has zero emissions? well, an invisible mercedes. this is the solution from Service Plan, Munich - won them a gold as well as contributed to them being awarded the The Direct Agency of Year.
they made this invisible mercedes with LEDs that reflected the surrounding and actually made the car seem invisible.
some of the outstanding DM and PR awards include ideas that are just so simple.The Sprite beach shower. the song for Puerto Rico Bank - getting people to vote. a similar simple poster idea to get people in Lithuania to vote - get back the dictator.
a vanishing book - ink that fades away in 2 months - getting people to read a book as fast as possible. a super idea of creating a blood bank with Israeli and Palestinian donors - a peace initiative. we are familiar with the 'book burning party' idea that got people in a small town in America to vote for their library.
a engaging idea was 'women in moustaches' - Lebanese women fighting for equality with men. the women actually came up with moustaches. in Live Stunts category was 'Push to add drama' an activation by TNT channel in Antwerp. people could actually experience a thriller by pushing a button.
and what was 'outstanding' was to get a man to model for a woman's push up bra. yes, a man model to propagate the efficacy of a woman's bra.
the facebook Iceland campaign to get people to visit Iceland is how simple honest videos can get results.
today's sessions have started with Coke partnering with consumers, influencers and more. coke believes that true power is with the 'mob'...
.. more later
From Sameer Desai, stringer at Cannes 2012
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