Do advertising agencies come up with just advertising ideas?

On any given day you will see a steady of stream of visitors to the P. N. Gadgil Stores at Laxmi Road, Paud Road and Camp, all in Pune.

But on some auspicious days, you see a sharp spike in bullion sales making the stores much to crowded and unwieldy. Unreasonable for the customers since they travel long distances from different parts of Pune to come to these stores.

Seagull, along with P. N. Gadgil’s marketing team, came up with a solution to open special bullion stores, not more than 500 sq. ft. in in key locations of Pune, and branded ‘Suvidha Counters’.

Thus the first "Suvidha Counter" came up at Hadapsar and was an instant hit. Sales for the first day was Rs. 60 lakhs worth bullion.