Sameer Desai
one thing that Cannes is all about is 'ideas'.
the other is about consumer participation. We at Seagull call it consumer engagement. the entire shift in thinking is how to get consumers to participate. it's all about getting the consumer to share. so yes, every brand is listening and befriending consumers. and they are solving and sharing.
nowhere is creativity being compromised. but, it not about a one-way presentation from advertiser to consumers.
and finally, the increasing use of smart phones / tablets. eveybody here is 'connected' to some smart device. yes, and many of them type at the speed of light. all use 'apps'. what does this mean to us? well are we as connected? it is not about advertising on facebook or twitter.
watch for more.
About the author: Sameer is an entrepreneur at heart. After school at Loyola, college at Fergusson and an MBA from SIBM he did a stint in Sales and started Seagull Advertising in Pune. Right now he is a stringer at Cannes.
one thing that Cannes is all about is 'ideas'.
the other is about consumer participation. We at Seagull call it consumer engagement. the entire shift in thinking is how to get consumers to participate. it's all about getting the consumer to share. so yes, every brand is listening and befriending consumers. and they are solving and sharing.
nowhere is creativity being compromised. but, it not about a one-way presentation from advertiser to consumers.
and finally, the increasing use of smart phones / tablets. eveybody here is 'connected' to some smart device. yes, and many of them type at the speed of light. all use 'apps'. what does this mean to us? well are we as connected? it is not about advertising on facebook or twitter.
watch for more.
About the author: Sameer is an entrepreneur at heart. After school at Loyola, college at Fergusson and an MBA from SIBM he did a stint in Sales and started Seagull Advertising in Pune. Right now he is a stringer at Cannes.
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